The House of Dior

images (4)Zest is the secret of all beauty.  There is no beauty that is attractive without zest.
– Christian Dior

The best dressed movie stars at the moment are clothed by Dior.  Cannes 2013 highlighted Dior classy and elegant creation.  Jennifer Lawrence, current Hollywood darling, changed from one sumptuous Dior to the next which showed her youth, vibrancy and chic!

The current Dior corporation celebrates 1947 as its opening day but actually the House of Dior was established a year earlier on 16 December 1946, in “a private house” at 30 Avenue Montaigne Paris B.
dior
The designer was  Christian Dior of course but the company was really operated by Marcel Boussac who put up the capital.  Nevertheless Christian Dior had a free run on how the house should move forward.  And how it moved forward!!!

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MITZAH BRICARD: CHRISTIAN DIOR’S MUSE

Christian Dior admired his beloved muse, Mitzah Bricard, as much for her refined and distinguished taste as for her mysterious personality that inspired him throughout his career.

Legend has it that Mitzah used to wear a panther print chiffon scarf at her wrist to hide a scar. Fascinated by her elegance, Mr Dior decided to include this magnificent Jungle motif in his collections from 1947 onwards.

“Madame Bricard is one of the rare people for whom elegance is their sole reason for living,” Christian Dior.

Christian Dior

Christian Dior

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A woman’s perfume tells more about her than her handwriting.
– Christian Dior

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