This is good news for beauty products consumers, like myself. At least when we do not get the desired effect or what some adverts show us that we can achieve by using their products, we won’t feel like total losers or much worst keep piling more make-up until we look like caricatures of the living dead! LOL
Even the very beautiful are photoshopped nowadays, where does that leave us?
The Beautiful, Photoshopped!
Natalie Portman’s Dior mascara ad banned
ASA found that Dior Show mascara advert was likely to mislead customers
By Sophia Moir
The banned Dior Show mascara advert featuring Natalie Portman © DiorAn advert for a Christian Dior mascara has been banned after the Advertising Standards Authority (ASA) ruled it was misleading to customers.
The new look Dior Show mascara, modeled by Hollywood actress Natalie Portman, appeared alongside the text: “Lash-multiplying effect volume and care mascara.
“The miracle of a nano brush for an unrivalled lash creator effect. It delivers spectacular volume-multiplying effect, lash by lash.”
However, rival cosmetics firm L’Oreal complained that the advert misleadingly exaggerated the likely effects of the product.
Dior refuted the claims, arguing that the fact there had been no complaints from customers meant the advert did not exceed expectations of the product.
It admitted it used Photoshop to edit Portman’s lashes post-production, which was “primarily used to separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes”.
Dior added that a “minimal amount” of retouching also took place to increase the thickness and volume of her natural lashes.
The ASA investigated and found that the advert was likely to mislead and ruled the advert could not appear again ‘in its current form’.
Warren Buffett Quotes
